Free & confidential
Know what your business may be worth — and what a buyer may see that you don't
See your business through a buyer's eyes.
Get a directional market value estimate, assess your deal readiness, and identify the issues a buyer is likely to care about — before you enter a formal sale process.
Confidential · No documents required · Results in minutes
- No email required to see results
- About 5–7 minutes
- Downloadable PDF report
- Private, unlisted results page
- 31industry guides
What you get
A report, not a number
Business Value & Deal Readiness Report
Example — fictional dataCommercial HVAC contractor
- Estimated value
- $1.45M – $1.85M
- Deal readiness
- 72 / 100
- Estimate confidence
- Higher
- Priority issues found
- 3
How it works
Four things behind every estimate
- Market evidence
- Ranges are anchored to benchmark records with a cited source, an effective date, and a stated evidence grade — not a multiple someone remembered.
- Company quality
- Your answers position the business inside that range rather than nudging a generic midpoint, so the number traces back to specific inputs.
- Buyer readiness
- Separately from value, the assessment scores how the business would hold up under the scrutiny a real buyer applies during diligence.
- Estimate confidence
- Every result says how good the underlying evidence actually is for your industry — including when it's weak, which most tools never admit.
What you receive
More than a number
- Estimated Market Value
- A directional market value range based on earnings, industry characteristics, and company-specific factors.
- Deal Readiness Score
- An assessment of how prepared the business appears to be for buyer scrutiny and transaction diligence.
- Transaction Risks
- Issues such as owner dependency, customer concentration, financial documentation quality, and management depth.
- Three Priority Actions
- What may be worth addressing before going to market, ranked by impact.
Industries
Guidance specific to your industry
What drives value looks different from one sector to the next. OwnerGauge covers 31 of them in detail.
The buyer's view
What a buyer looks at that you might not
Buyers evaluate more than your top-line numbers. These six factors shape both what your business is worth and how smoothly a transaction goes.
- Owner dependency
- Customer concentration
- Financial reporting quality
- Recurring revenue
- Management depth
- Transferability
The process
Selling a business is a process — not an event
Most owners have never gone through a sale before. Knowing the stages ahead of time — and where you currently stand — makes the eventual process far less uncertain.
- Prepare
- Valuation
- Positioning
- Marketing
- Buyer Outreach
- LOI
- Due Diligence
- Closing
Behind OwnerGauge
Built from real M&A experience.
Built by someone who has worked on M&A transactions from $5 million to $320 million, OwnerGauge gives business owners access to the kinds of questions that come up during an actual transaction — before they commit to a sale process. It's meant to be the resource an owner wishes they'd had before their first conversation with an advisor.
James Loftis — Founder, OwnerGauge
See what your business looks like to a buyer
About 5–7 minutes, no documents, and no email required to see your results.
Get Your Free Assessment