The OwnerGauge Assessment

Understand your estimated market value, deal readiness, and how buyers may view your business. About 15 questions, roughly 5–7 minutes.

Step 1 of 5Your Business

About 5–7 minutes to complete

Choose the closest operating model — most industries apply a tailored valuation multiple range; a general planning range is used otherwise.

These figures stay private. They're used to calculate your estimate and are masked from analytics recordings, and you'll see your results without entering an email address. Round numbers are fine — no documents needed.

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Which figure are you entering?

SDE (Seller's Discretionary Earnings) and EBITDA are both measures of a business's true profitability, adding back the owner's salary, one-time expenses, and other non-operating costs. Most businesses under a few million in revenue use SDE; larger or more institutionally run businesses typically use EBITDA. Use whichever you have.

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years